Just a quick note. I've been living and breathing a lot of UX ideation, and it occurs to me that as apps infiltrate our lives (in both good ways and bad), the UX for apps is increasingly infected by the org-chart.
While doom-scrolling this morning, I saw a rare ad that interested me enough that I clicked on it. The ad was for an audio app designed to help people focus, somehow with "science".
I've tried apps like it before; decent white noise.
During on-boarding, I was confronted with a multiple choice quiz. Later on, when I wanted to try out the "autoplay" feature, another quiz. For an app purportedly designed to help salve a drifting attention span, to inject these quizes before any engagement is a fucking insane UX choice. I can almost imagine the disparate teams making these decisions without ever talking to one another, or considering the overall impression this might make.